A Designer’s Guide to Color Psychology

For my senior capstone, I decided to research color psychology and specifically, how it can be utilized in design. Whether it be in branding, marketing, or advertising, knowing the powerful tool that is color psych is something every designer can use to their benefit. After months of research, I put together a guide book that, theoretically, would be kept close by so a designer can reference any color as needed. Indesign, illustrator, and photoshop were all used to design this book.

Below are a couple of my favorite pages from each color!